Mobile CDN Special Focus Day

Pre conference Special Focus Day

Mobile CDN

Tuesday 25th October 2011

08:00     Registration and Coffee

08:45     Introduction and Speed Networking

08:55     Chairperson’s Opening Remarks

Keynote – The Mobile CDN Opportunity

09:05     Making the business case for deploying mobile CDN to support mobile device delivery as part of a content providers multiscreen strategy

• Supporting all mobile phone and smartphone platforms
• Making the case for enabling the monetisation of mobile content

09:30     Panel session: Examining the business case for mobile operators to support CDNs, do operator’s need or want CDN servers on their networks?

• Evaluating the need for the CDN with high capacity bandwidth in mobile networks
• Examining the potential RoI of offering Dynamic Site Acceleration and how this impacts the business case
• Evaluating the need to deploy edge capabilities into the outer edges of mobile networks
• Considering the conflict of interest between mobile operators and content providers in terms of touching (degrade, transcode) premium content

10:05     Outlining the development of GSMA endorsed Integrated Mobile Broadband (IMB) and the implications for the mobile CDN business model

10:30     Refreshment & Networking Break

11:15     Outlining and meeting the specific technical requirements for mobile CDN

• Integrating mobile delivery services into the CDN to support

• Addressing the specific mobile challenges of high latency, packet loss and variation in download capacity
• Examining the drivers for and challenges of effectively supporting mobile commerce
• Understanding the benefits of supporting supporting iphone live streaming services

11:40     Case study Mobile CDN services

12:05     Panel Session: Integrating Mobile CDN with other mobile data offload and optimisation solutions to reduce data congestion

• Examining optimum scenarios for and the pros and cons of offloading to fibre, wifi, femtocells and using CDN
• Analysing data costs and network profitability for the different scenarios
• Examining the different models for optimizing content and networks

12:40     Networking Lunch

14:00     Case study mobile CDN services

14:25     Outlining the progress of the Ericsson and Akamai alliance developing mobile cloud acceleration solutions to optimise mobile ecommerce, enterprise and content services

14.50     Effectively supporting dynamic site acceleration for mobile

15:15     Refreshments & Networking Break

16:00     Case study Cell C mobile cloud services

16:25     Panel Session: Evaluating the mobile CDN/ mobile cloud computing opportunity; providing any service to any device and outlining the operating and business models

• Outlining the media and video delivery opportunity
• Examining initial enterprise services
• Outlining developing consumer services

16:50     Addressing the challenge of bringing data servers closer to the end user in a mobile CDN solution

17:15     End of Day One