Pre Conference Special Focus Day08:30
09:00
09:15
09:25
Why CDN for Mobile, Why Mobile for CDN? where are the roadblocks?
Supporting all mobile phone and smart phone platforms
Making the case for enabling the monetisation of mobile content (Video, Web acceleration ?)
Facilitating video distribution on mobile:between caching and content optimization?
Facilitating web acceleration, enabling future mobile services such as e-commerce
Which interaction between content editor and mobile operators for a better delivery for the end customer?
09:50
Forecasting end user behaviour and choice of services and devices
Examining the increasing consumption of digital television content over broadband
Outlining the need for continual network efficiency and strategies to achieving this:network evolution; data offload; traffic management; caching; CDN
Examining the case for storing content closer to the network edge
Examining the business case for mobile operators to support CDNs
10:30
11:10
What multiples is the telco sector being valued at today vs. the wider stock market?
What do investors think will happen to operator revenues and CAPEX as demand for data traffic increases?
How will data traffic affect the dividend? Projecting costs and revenues associated with evolving business models
11:35
12:00
Examining the options for content optimisation:just in time downloading, IP data squeezing
Determining applications and/or types of data are most suitable for manipulation to reduce congestion?
Considering mobile CDN as a strategy for managing mobile data
12:25
13:55
Examining optimum scenarios for and the pros and cons of offloading to fibre, wifi, femtocells and using CDN
Analysing data costs and network profitability for the different scenarios
Examining the different models for optimizing content and networks
14:35
Integrating mobile delivery services into the CDN to support
- device detection
- image rendering
- video transcoding
- Bit rate adaption
Addressing the specific mobile challenges of high latency, packet loss and variation in download capacity
Examining the drivers for and challenges of effectively supporting mobile commerce
Understanding the benefits of supporting iphone live streaming services
15:00
15:40
16:05
16:20
08:00
08:45
08:55
09:05
09:25
Content management – what are the requirements and whose responsibility is it?
What are the required security models for content?
How effective are new streaming technologies in delivering consistent OTT video?
Converging broadband and broadcast TV:Is Internet video the future for all television?
Do customers require increased QoS of video services and who should cover the cost?
10:00
10:20
10:40
11:20
11:40
What are interconnection capabilities, approaches and operational procedures for a CDN federation? What are the scenarios for accounting/reporting, request routing and content distribution for both bi-lateral and CDN-exchange based interconnection?
This session will review business model opportunities and technical approaches, highlighting the deployment testing results of a CDN federation pilot that involved five service providers
A CDN federation is defined as a multi-footprint CDN capability, built and utilized from resources that are owned and operated by autonomous federation members. Service Providers can gain market share, enjoy significant network cost savings and grow revenues from new services by utilizing autonomous CDNs (CDN federations).
12:00
Outlining the drivers for a benefits of transparent caching
Examining the differing drivers for CDN
Considering whether transparent caching and CDNs are complementary or competitive
Determining the key criteria for making a decision between a transparent caching or CDN solution
12:35
12:55
13:15
14:30
14:50
Outlining BT Wholesale's Content and TV Connect services, designed to enable content providers and ISPs to deliver on-demand and linear video
Outlining the QoS benefits of multiple cache locations and support for IP multicast
Describing the value proposition to CSPs
Examining the business model which enables payment for the ISPs
15:10
15:30
15:50
16:10
16:50
17:10
Determining the market value of being able to deliver content from servers closer to the user offering guaranteed QoS
Addressing content provider arguments that, as local CDN networks with save operators money in the long term, prices should be low
Making the case for charging on the industry-standard perbyte basis
17:45
18:15
18:35
07:45
08:00
Forecasting revenue growth over the next 5 years taking into account growth in traffic and competition
Examining the impact of the growing tendency of content providers to employing multiple CDN providers for different services
Examining the opportunity of offering VAS to broadcasters and studios
08:45
09:00
09:10
Assessing different architecture approaches to caching
Understanding how differing legacy network architectures and differing market requirements affect choice of approach
Evaluating technology and partnership options in the network
Assessing the different options for successful service delivery: improved encoding quality; adaptive streaming; cache distribution; unicast delivery
09:30
Using distributed delivery as a cost effective alternative to backbone / aggregation network expansion
Deploying technologies to enable instant scaling of live events / flash crowds
Enhancing quality of experience for all screens
Building in time-shift TV services for all screens
09:55
Evaluating and taking advantage of new technologies to ensure quality of service for the end user
How do CDN services promise to address the problems facing the broadband industry?
What are the strategic and technical challenges facing CDNS?
How to orientate CDN services towards upcoming content rather than just broadcast content
10:25
10:45
11:05
12:05
12:25
12:45
Does it enable carriers to win content customers they wouldn’t have otherwise?
Are there potential network savings opportunities due to transparent caching?
Does it cannabilize IPT revenues?
If not entering the CDN fray do Carriers risk being marginalized?
13:05
13:25
14:55
15:15
Examining how rapid growth of Telco CDN deployments have prompted operators to investigate how they might cooperate to expand the scale, reach and capability of their services through the interconnection of CDN platforms
Outlining various CDN interconnect and content brokering models ranging from bilateral peering agreements to global CDN federations
Outlining different use-cases associated with these models and examining the associated technical and operational requirements necessary for successful implementation
15:35
16:35
Outlining the different interconnection models used and the drivers for each:
- Horizontal CDN federation: A CDN provider interconnects with one of a similar type to mutually extend their geographical reach
- Vertical CDN federation: A CDN provider interconnects with one of a different type in order to offer extra features
Examining the different possible federation structures and outlining pros and cons for each:
- Bilateral: where CDN providers maintain multiple agreements with each other
- Operator/aggregator: where one operator acts a broker for the CDN services of others
- Third-party aggregator: where third-party startups act as intermediaries
- Multilateral: where a CDN provider has a direct relationship with the content provider but uses an "exchange" to access many other CDNs
17.05
Analysing the need for standards for CDN federation
Understanding and meeting the technology requirements to enable interconnection in terms of: Routing, authorization, reporting, settlement
Progress updates from the different groups working on standards:
- ETSI Media Content Distribution (MCD) division CDN Interconnection working group
- Alliance of Telecommunications Industry Solutions (ATIS)
- ETSI's TISPAN work on defining standards for CDNs' internal workings
- Open IPTV Forum (OIPF) work on defining standards for CDNs' internal workings
- (IETF) Alto (Application-Layer Traffic Optimization) and Decade (Decoupled Application Data Enroute) projects
Making the case for the IETF to create a working group dedicated to CDN Interconnection
17:25
08:30
09:00
09:20
9:55
10:15
10:35
11:05
11:25
Examining customer need and demand for web site acceleration
Outlining the drivers for social networking and e-commerce sites
Outlining the difference between web site acceleration and small object CDN delivery
Examining the two main strategies for web site acceleration:
- caching HTML at the edge
- caching HTML at the edge and providing acceleration for the delivery of the HTML edge in case it can't be cached
Evaluating web site acceleration's ability to offer sustainable high margins and the potential growth in the market
11:45
12:05
12:25
The Internet is increasingly used as a media distribution network, despite its original design as a communications network
Attempts to augment infrastructure to handle an exponentially increasing flood of audio, video, and print media drive high costs and result in missed opportunities and marginalization
Relatively simple, incremental improvements to routers would allow carriers to easily evolve their infrastructure for optimally efficient distribution while reducing both capital and operating expenses
Learn how to apply the ideas of content-centric networking at the heart of the world’s “Future Internet” research efforts to solve problems today
12:45
Moving beyond delivering capacity: examining the additional services offered
Outlining how the various new CDN players are changing the business model
Forecasting the future of the CDN landscape
13:15
14:35
15:05
Examining the implications of QoS services in the context of the net neutrality debate
Outlining regulators position of offering QoS services
Examining the potential media backlash and negative publicity
15:35
15:55
Learn how one company is pursuing a complementary approach to combing cloud and CDN functionality to provide low latency, on-demand Platform-as-a-Service capabilities for mobile publishers, advertisers, retailers and location-based businesses that require both their session-based application logic as well as their content to be moved closer to visitors' browsers.
16:25
Outlining a cloud TV platform delivering interactive video and social media content from the cloud as a single, adaptable MPEG stream to a consumer electronics (CE) device or set-top box
Outlining management of the CE device or set-top box via standard remote controls to the cloud
Examining the differences between cloud TV and web TV
16:45